Ranking higher on the search engine results page seems to be getting tougher by the day, as SEO professionals are discovering new ways to find keywords that help the website of their clients rank higher on search engine results.
Using well researched LSI and long tail keywords used to be the norm a couple of years ago, but the scenario has changed drastically. During those days, SEO gurus would have to spend lots of time determining the keywords used by somebody else, who was perpetually ranking higher for specific goods and services and include the same in the website of their client to boost its SERP.
Your website might have been appearing on the top of the search results for several months or even years, but its relevance seems to have dropped drastically in the recent past.
Why You Need A Tool Like SEMrush or SpyFu
You might not be aware, but your competitors are using keyword spying tools to spy on your carefully researched keywords and are using them in conjunction with the keywords being used by other websites appearing at the top of the search results for specific goods, to boost the ranking of their website.
You need the help of those tools to ensure that you stay a step ahead of your competitors. In this articles, we shall be discussing SpyFu vs SEMrush, which are unarguably the best two programs used to spy on your competitor's keyword strategy and use them to rank your online store ahead of them.
Find ‘the' Profitable Keywords
Let me be frank and tell you that optimizing your site for search engines alone is not going to help you boost the ranking of your website. You have to use a combination of AdWords and PPC (pay per click) to find the most profitable keywords for your niche and use them to boost your website's ranking.
SEO, Adwords Advisor and PPC Spy Tool
I would like to point out during this Spyfu vs SEMrush review, that both of them use some common strategies as well as unique ones. For example, both of them have a PPC keyword analysis tool.
Let me start off by explaining the SEMrush vs SpyFu PPC tools and how they help you analyze the PPC keywords your competitors are using, and whether you have already purchased them or not.
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What is SpyFu and How Does it Help You?
SpyFu is more than a keyword analysis tool. It allows you to download the most profitable keywords and ads for both organic and paid search. It also helps you to check the backlinks of your competitor along with those backlinks that allow them to rank ahead of you for specific keywords so that you can use those sites for creating backlinks to your website.
It offers a lot more as you will soon find out. The best way to evaluate a program is by using it. Take advantage of the SpyFu free trial to understand how it works. Visit their website and type in the name of a domain on the search field and click on the search button.
See the Keywords Your Competitors Buy and Rank For
You will soon be presented with numbers about the site's estimated monthly SEO clicks along with the click value, the organic keywords being used by them, the top keywords their competitors also rank for plus the site's ranking history since their initial search results on Google.
See Your Competitor's Adwords Budget for these Profitable Keywords
Added to these, you will see the number of paid keywords they are employing, the estimated “PPC” clicks, and their monthly AdWords budget plus history since they started using AdWords. It also displays AdWords their leading competitors are purchasing.
Do not be surprised if you find no results in the “AdWords field,” as this implies that they have not been using it for promoting their website.
Kombat Module (to See Common Keywords Shared Between Your Competitors)
I strongly suggest people using the free or paid version of this program to use the “Kombat” too, which is the first thing they should do when starting a brand new campaign.
It allows users to see how their website ranks vis a vis competitor websites. It also lets you see keywords targeted and shared by two or more competitors. I was chuckling when checking out the most valuable backlinks of my competitors. You can rest assured that I shall be using it too to boost my website's ranking.
Even More Magic
SpyFu is an excellent tool for those who want to know what their competitor is up to as well as for those who are planning AdWords or PPC campaign. Be prepared for a surprise as you find out details of competitors you never knew existed.
The tool also provides you with hints regarding keywords that are worth bidding for. This is awesome, as it prevents you from wasting money on useless keywords, and helps develop your PPC campaigns.
You will be surprised by the rate of conversion of your PPC campaign once you start using SpyFu, as it helps you to target the right customers.
A High Level of Accuracy
I strongly suggest that you try the free version of this tool in case you are wondering “how accurate is SpyFu?”. I have tested SpyFu comprehensively and can say with certainty that its keyword data is spot on. If this tool shows that a specific site appeared while searching for “crunchy munchies” you can say for sure that it did.
However, this tool will not help you if a local paint supplier sets his ads to appear only in New York City. In simple terms, you can enter any domain on this keyword spy tool, and it will show you every place it has shown up on Google, every ad variation, every organic rank, and all the keywords purchased by the owner of that domain for the past 12 years.
You can use this tool to:
• Track the rankings of your keywords
• Increase the traffic of your website
• Make better connections
This tool consists of modules such as:
• Adwords Advisor
• Find competitors' keywords that you have not yet purchased
• Monitoring PPC competitors
• Search and download PPC keywords of your competitors
• Research SEO keywords of competitors
• Keyword group analysis tools
• Track the SEO strategy of your competitors
• Comprehensive keyword ranking strategy
• Check backlinks of competitors by keywords
• Keep a track of your SEO keyword rankings
This is just the tip of the proverbial iceberg as you will find out when you use the paid version of this tool. Using this tool is quite simple, and if you face any problems, you can view the video tutorials on the website of the vendor.
Visit the “glossary” section of the vendor's website if you do not have any idea about keyword rankings and the value of data provided by SpyFu.
I strongly recommend that you go for the paid version of Spyfu, as it boasts of a host of features that the free version does not. Here are the details about the different SpyFu pricing along with some of the benefits they provide:
• The basic version costs $39 per month for a single month or $33 per month for a year's subscription
• The professional version costs $39 for the first month and $78 per month thereafter or $58 per month when subscribing for one year
• Team version costs $299 per month for one month or $199 per month for one year's subscription
All of the SpyFu plans offer:
• Limitless search results
• Limitless data export
• Limitless domain overview (provided in .pdf format)
The basic version offers 250 domain contacts and sales leads, 5000 keyword rankings tracked per week and 10,000 top list results.
The “professional” version offers 500 domain contacts & sales leads, 15,000 weekly tracked keyword rankings and 50,000 top list results.
The figures for the “Team” version are 2,000 (sales leads & domain contacts), 40,000 (weekly keyword rankings tracked), and 75,000 (top list results) respectively.
The professional and the team versions further provide 10,000 API rows returned, and customized branded report.
The sole difference between the professional and team version is that the latter permits five user logins simultaneously. All of the plans include unlimited UK data.
The SpyFu cost is negligible, especially when one considers the powerful capability of the SpyFu keyword research tool.
If you still have any doubts about this site after going through this basic SpyFu review (check their website for in-depth details and for a host of other important features that this online tool offers) and want to check other sites like SpyFu before deciding which one to use, check out Semrush, also considered as one of the best PPC keyword tool.
You can also check PPC Spy, but I will not stress on it too much, as it hardly has the power offered by SpyFu and Semrush.
Find below a brief SEMRush review. Comparing its features with that of SpyFu will help you decide which one of them is the best PPC keyword research tool.
Advantages of SEMRush
This too is unarguably one of the leading tools for generating the best keyword list for your pay per click campaign or SEO.
This nifty tool offers users a detailed as well as advanced SEO and digital marketing metrics. It generates reports of your keyword research campaign in .pdf format that you can directly send to your client.
Impress Your Clients with these Reports
Unlike many other competitor keyword checker tools, it generates search engine optimization reports that are perfect for individual digital marketers, clients, large organizations, as well as marketing agencies.
Great Customer Support (If Needed)
This company also boasts of outstanding customer support, ready to help users if they face problems with the tool. If this is not enough, the developers are continuously enhancing their tool by incorporating additional features to improve its performance.
Very Accurate Data
Instead of thinking about “how accurate is SEMRush?”, I would recommend that you try it for free. You can use it for free for 10 searches after which you have to purchase the paid version.
Provides Data for Both Mobile and Desktop
I was astonished to find that SEMRush provides separate details for searches for keywords by desktop and through mobile. This is extremely important since more than 75% of individuals nowadays use their smartphones to search the net while on the move.
Unlike most other tools of the same category, which provide analysis about search results originating from the United Kingdom and the United States of America, this SpyFu alternative allows you to select a specific country from a drop-down menu.
Select Any Country to See Data
This allows you to get a far more comprehensive result if you are a resident of a country apart from the U.K. and U.S.A and want to analyze the keywords, backlink strategies, and PPC methods of your competitor.
SEMrush or SpyFu – My Opinion
No doubt, SpyFu has a lot of positive points and is my tool of choice when I need a SEMRush alternative, I found the SEMRush keyword research tool slightly better than that of SpyFu.
Here are some of the principal benefits that SEMRush provides:
• Position tracking
• Technical SEO audit
• Competitive intelligence
• Backlinks analytics and audit
• Provides ideas on gaining additional organic traffic
• Semantic core collection
I was slightly dismayed when I tried to use the free version of SEMRush, because of the popup window that requires an individual to sign up with their site before they can see the results. SpyFu is much more transparent in this regard.
Like some other tools, this one too offers the following features:
• Find out the advertisement budget and strategies of your competitors
• Analyze the ad copies and keywords of your online rivals
• Find out new competitors in Bing Ads and AdWords
• Localize your advertisement campaigns
• View the best keywords of your competitors
• Discover new organic competitors
• Spot positional changes of domains
I am slightly perplexed after testing both the SEMRush keyword research tool and the SpyFu keyword research tool. Both of them have their positive points. As such, I would suggest that you use the SEMRush free trial as well as the free version of SpyFu, and test them on a specific domain to find the results they provide.
Obviously, if you are looking for websites like SEMRush, I would suggest that you try SpyFu if you have not already done so.
A quick online search for the term tools like SEMRush will provide you with many results including PPC Spy. However, none of them are as professional as SEMRush and SpyFu, and will not provide you with very accurate results.
Regarding prices, SEMRush pricing is much more costly as even its cheapest module, the pro version costs $99.95 per month, which is much more than SpyFu, whose pro version costs only $58 per month.
So, Should You Choose SEMrush or SpyFu?
I leave it to you to determine which of these two online tools best meets your requirements after going through this SpyFu vs SEMRush 2020 review.