Having spent lots of money in hiring the services of the best webpage designers and search engine optimization agencies, you have finally managed to push your website to the top of the search engine result pages for specific keywords and key phrases. However, you need to keep an eye on the rankings of your website on a regular basis.
Unknown to you your competitors are seeking the help of SEO professionals to determine your keyword/ keyphrase strategy and are using the same along with additions to forge ahead of you in the search results.
You can either leave the task of monitoring the ranking of your website to professionals and pay a huge annual sum for the same or do it yourself with the help of dedicated programs such as SEO PowerSuite and Semrush.
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Before I delve into conducting an SEO PowerSuite vs Semrush review, I would like to state that these programs come into play after you have successfully completed the offline and online search engine optimization of your website.
A Glimpse At Both SEO Powersuite and SEMrush 2020
While going through this comparative review about Semrush vs SEO PowerSuite, you will discover that these powerful programs offer a wide range of modules that help you keep an eye on the performance of your website and inform you whenever there is a drop in its ranking.
They also allow you to spy on the key phrases and keywords strategy your competitors are employing to rank ahead of you for the same niche and find out the highly ranked sites from which they are creating backlinks to their site. You can easily use this data along with inputs provided by the two programs to push the rankings of your website ahead of that of your competitors.
Comparison Between SEMrush and SEO PowerSuite
Let us pit both SEO PowerSuite vs Semrush 2020 and find out which one is better and hence, more suitable for you. Let me be clear that I have briefly used both these programs before writing this Semrush vs SEO PowerSuite 2020 comparison. I will try to use simple language for this comparative review so that those who do not have any idea of technical mumbo jumbo can also understand it.
This bundle of tools has the ability to manage any SEO task you can imagine. It allows you to conduct a technical audit, discover millions of keywords plus monitor their rankings.
It helps to optimize your website's pages, develop quality backlinks and trace harmful backlinks so that you can remove them, as well as permit auto task scheduling and generate neat SEO reports.
The bundle consists of four different modules:
• Rank Tracker
• Website Auditor
• SEO SpyGlass
• Link Assistant
You can purchase the modules separately. However, I would suggest that you opt for the entire bundle.
I shall be briefly touching on all of these modules so that purchasers can decide whether they should purchase Semrush or SEO PowerSuite after reading through this entire review. By the way, you can download a free trial version of SEO Powersuite and evaluate it before purchasing the paid version.
#1 Website Auditor
The SEO PowerSuite Website Audit module takes care of two massive SEO tasks… page optimization and technical site audit.
The dashboard displays factors like encoding, redirecting, on-page errors, crawl ability (necessary for the search engine spider to crawl and index your entire website), indexing, along with their status such as “correct,” “warning,”, and “error,” along with tips on actions you should take to fix the issues.
This tool also contains a Visualization too, which permits you to create interactive sitemaps that show you your site's detailed and overall structures along with all of the connection types between your pages.
Once you have conducted a comprehensive site audit, you can proceed with the optimization of individual pages. This module offers clear-cut advice on the technical factors of the page along with the usage of keywords in on-page elements such as images, body, meta tags, and title.
You can edit the page from within the application itself to view how the alterations will appear on your site as well as on search engine result pages. This tool further spies on your top 10 ranking competitors against your target keywords to find out the topically relevant terms they are using.
#2 Rank Tracker
This tool helps cover two important and big SEO tasks such as finding new keywords as well as tracking their rankings. Once you use this tool to create a project for your website, it pulls seed keywords from your Google Analytics and AdWords accounts.
After this, it provides you with 2 keyword research tools to select from for collecting new keyword ideas such as competitor's keywords, related searches, and queries, autocomplete, keyword suggestions and combinations. You can use this tool to find the most efficient keywords for your website.
This module also analyzes your keywords based on competition, number of searches, cost per click, expected visits, keyword difficulty, and much more. Simply select the winning ones and use them to begin their rank tracking.
You can select from an array of 750+ search engines as well as specify your target location, right down to the street address level.
Organic results tracking apart, this module permits you to monitor multiple search engine pages results such as local packs, image carousels, featured snippets along with 12 more Google result types.
Track the rankings of your competitors' sites along with yours by adding the former to your dashboard. You can also use your setup preferences to monitor your website's rankings for an unlimited number of key phrases and keywords.
The SEO PowerSuite keyword research in Rank Tracker provides you with an easy method to find more keywords. After you have created your project, continue with the research to get a comprehensive list of budding keywords to target.
#3 SEO SpyGlass
Backlinks from link farms and dubious sites decrease the ranking of your website. The SpyGlass tool assists you in finding all of your backlinks as well as audit them to run down the ones that are harmful to your website.
As the main software integrates Google Search Console and Analytics, you can pull backlinks as well from those tools for an extraordinary as well as comprehensive profile.
It also allows you to:
• Gain access to your overall backlinks analytics. This allows you to view the core weak and strong points of your backlink profile plus gain access to the total analytics of your backlinks such as top anchor texts, backlink countries, stats of your profile growth, nofollow versus dofollow, and linking domains versus total domains.
• Get the freshest and biggest backlink index in the world. Without mincing words, this is the world's fastest crawler at present. This means that you can find all the backlinks to any website or your own website as soon as these sites are linked to. This is good for finding both lost and found links to your website as soon as those links are lost or found (immediacy).
• Detect and deal with dangerous links (links that Google penalizes). The tool also provides you with the webmaster's contact details so that you can get in touch with them and request them to take down the links. By the way, you can also use this tool to disavow spammy links from within SpyGlass.
#4 Link Assistant
Use this tool to search for link prospects with help from any of the available 12 methods such as competitors' backlinks, blogs, reviews, guest postings, and much more.
You can also evaluate the quality of prospective links through quality metrics such as social share, age of domain, Alexa rank, domain/page authority), which permits you to pinpoint the highest quality links. It also helps you to check your link profile, as well as check your link's status, if they have the right anchor texts, and much more.
This program allows you to generate and print the SEO records so that you can compare them with new reports when you next run this tool.
You can use the free version of SEO PowerSuite to get a feeling of its powerful capabilities. Once satisfied, you have two versions to choose from.
The SEO PowerSuite Professional version costs less and is ideal for individuals who are promoting their own website or for in-house SEO professionals working to promote the website of the company they are working for.
The SEO PowerSuite Enterprise costs more. It is ideal for website marketing professionals or people working for a company that specializes in promoting websites.
Considering the huge range of modules both these versions provide, you'll be sure to have your SEO needs met. It has a fair price.
However, if you are searching for SEO PowerSuite alternatives, then your best option would be to try SEMrush.
Review of SEMrush
SEMrush too is a powerful tool. It is an integral part of professionals trying to boost the rankings of their website to gain the upper edge over their competitor's site.
However, I felt slightly sad when analyzing and auditing two different sites with both SEO PowerSuite and SEMrush, as the latter did not give as good results as the other when it became time for me to do website on-page audit. But when it became time for competitor analysis, finding profitable keywords for SEO and PPC and more, SEMrush was, and still is, a force to be reckoned with.
Another plus point is that the company conducts weekly webinars on SMM, PRC, SEM, and SEO issues, and provides tutorials as well.
Wider Range of Compatibility with Operating Systems & Devices
SEMrush is ahead of its competitor as it works on a wide range of operating systems such as Windows, Android, iPhone/iPad, Mac, and has a web-based version too, whereas SEO Powersuite works only on Windows, Mac, and Linux. Brownie points to the SEMrush on this aspect.
No Free Version for SEMrush (7-day Free Trial Available)
Unfortunately, there is no free version of SEMrush, but you can try the program before purchasing it.
They have three variants available:
• Pro version
• Guru version
• A business version
Users will have to choose a preferred plan from the options displayed.
When it Comes to Reports for Clients
As a professional, I don't want my clients to know that I am using a specific program for analyzing and auditing their website as well as boosting its SERP. I felt disappointed with SEMrush, as it includes its name on the generated report, which is not the case with SEO PowerSuite.
When it Comes to Socials
This tool fails when it comes to analyzing Linkedin and Facebook ads. The Rank Tracker module of the SEO Powersuite displays details about “social signals”, which is an aggregate number of social media shares for the page on Google+ and Facebook.
SEO PowerSuite integrates with Google Analytics, Google Adwords, and WebMeUp backlinking, whereas the website of SEMrush does not provide any such information.
How About Support?
SEMrush forges ahead of its competitors in the support section as it offers help via phone, ticket, and live support, whereas the other program only offers support via ticket.
This would be advantageous if I needed help immediately and would not have to wait for my query to come on the queue before I received a solution to my problem. These factors play an important role when I have to compare SEO PowerSuite and SEMrush.
SEO PowerSuite or SEMrush
I would suggest individuals searching for a SEMrush alternative to opt for SEO Powersuite. I would give the same reply to those asking me which is better of the two.
Pricing apart, the SEMrush SEO on-page Audit tool may not be as powerful as that of the SEO Powersuite, as it may not provide as much detailed information for On-page. However, when it comes to finding profitable keywords, seeing competitors' Budget and Ad strategies or anything PPC (Pay Per Click), SEMrush should be considered.
Moreover, you'll find up to 20 tools in SEMrush to cater for all your SEO tasks. These tools will save you from spending dozens of hours on SEO.
For Rank Tracking of keywords, I may leave that to you to decide on which of them you want to use as both programs have powerful rank tracking modules.
Therefore my verdict for those who have requested me to compare SEO PowerSuite and SEMrush, and to state which is better, is that it actually depends on what your needs and goals are. What exactly do you want to achieve?
What, really, is the difference between SEO PowerSuite and SEMrush?
In a nutshell, you may go for SEO PowerSuite for the following reasons:
- You aim to do a comprehensive on-page audit of your website. It can help to make sure that you have a website that is penguin or panda-proof. It also ensures that your website is free of all on-site and technical errors.
- It is very good for rank tracking and Geo-specific ranking.
- Great for monitoring all backlinks to your website with the biggest and freshest backlink index on the planet. Thanks to the SEO SpyGlass module. This will help you to see any lost or found link almost in real-time.
- SEO Powersuite can also help you to find link-building opportunities for your website through their link-assistant module.
On the other hand, you should consider SEMrush if:
- You want to know your competitors' budget or Ad Strategy.
- You want tools that combine SEO with PPC for more effective campaigns.
- You are more into PPC
- You want to see your competitors' actual Ad copies.
- You want to quickly begin your Ad Campaign.
- You want to do backlinks research.
- You want to spy on the best keywords your competitors are using for both SEO and PPC.
- You need to get long-tail keywords.
- You want to rank track keywords.
I would say that both SEO Powersuite and SEMrush are powerful tools that can even complement each other because neither of them has it all.