D is for Disclosure–A Response to the #fridayreads Freak-Out

2011 at 2pm     Posted by Rebecca Schinsky

Over the last few weeks, a conversation about #fridayreads erupted on Twitter. For those of you who are unfamiliar, #fridayreads is a weekly meme wherein people share what they’re reading using the hashtag. It was created by Bethanne Patrick (@thebookmaven) about a year and a half ago and began as an endeavor to build community around books on Twitter. This post addresses some of that eruption and can most definitely be classified as shop talk. My feelings won’t be hurt if you’ve already decided Twitter shitstorms are silly and prefer to move on. I generally agree and stay out of them unless I am being personally attacked. Alas, we’ve reached that point. Oh joy!

I have been a supporter of #fridayreads from the start and love that it pulls people from all kinds of genre circles together to form new relationships over a shared love of reading. Last winter, publishers began approaching Bethanne with requests to sponsor giveaways, and she created a monetization model to support the time and effort that go into maintaining the #fridayreads community and hosting Twitter Book Tours. Information about the paid giveaways has been publicly available on the FAQ page of the FridayReads website since then, and Bethanne has discussed the business model in several interviews, including this video and this new blog post. In short, it’s no secret.   Read more