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When did deodorant become sexy?

2008 at 11am Posted by Rebecca Joines Schinsky

So, I’m standing in the grocery store yesterday afternoon, trying to pick out deodorant for my hubby, who wasn’t with me on this particular shopping trip. He likes the Axe products, so I’m scanning those when I see this:

I tried to magnify the text, but it’s still pretty tiny. It says “Stay Dry & Stay Focused on Her.”

Now, I think we can all agree that it’s not sexy when someone is smelly, but if deodrant had the power to make a guy “stay focused on her” — whatever that means —it would be pretty amazing. It just kills me how blatantly companies use sex appeal in marketing and how it must, apparently, work pretty well if they continue to use it.

Also, I am totally amused by the fact that Old Spice is rebranding itself from product of choice for grandpas everywhere to young and sexy. Have you seen this?

[youtube=http://www.youtube.com/watch?v=YtN9CW01QDM]

I love how his tail swishes when she walks in. Hilarious!

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Comments

No Responses to “When did deodorant become sexy?”

Ti on September 30th, 2008 1:07 pm

I love Old Spice.. that commercial freaks me out though.

That’s a weird tag line “stay dry and stay focused on her”. I don’t believe a man with a sweaty armpit would lose focus if a woman was standing right in front of him, unless that woman was his wife and she was asking him to take out the trash and even then, I don’t see how deodorant would help with that.

LOL.
Ladytink_534 on September 30th, 2008 4:40 pm

Great commercial for Halloween at least!
Chris@bookarama on October 1st, 2008 8:11 am

Ha! That is pretty weird!

The Axe ads drive me crazy. It’s like deodorant is the new beer ad.

Btw, I gave you an award.
writemeg on October 1st, 2008 9:40 am

Those commercials are pretty genius. And I love Axe! It’s definitely pleasant!
Jena on October 2nd, 2008 7:17 pm

What about the Secret ad where the girl is walking around New York (or whatever city)? I use Secret, but clearly I don’t think I was ever the target for their marketing. When I was teen, the ads seemed to be directed to 30+, and now they’re directed at women in their early 20′s. The girl in the commercial is cute but obnoxiously perky, and I’m actually bothered when she stops a cab (showing off her underarms) and then says, “No thanks, I’ll walk.”

I can’t remember the last time I actually liked a deodorant commercial, come to think of it.
sandy on February 23rd, 2009 7:20 am

Anyone seen an ad for sno-mist deodorant from the 60′s. Can’t find a copy anywhere!