Back-to-School Daze (Adventures in Bookselling, v.3)

2008 at 2pm     Posted by Rebecca Joines Schinsky

School started in Richmond this week, which means that teachers, students, and parents are all in super-squirrely mode, and they’re all coming to the bookstore to have The Book Lady solve their problems.

Issue #1: Summer Reading

By virtue of the fact that it is called SUMMER reading, it is meant to be done DURING THE SUMMER. It’s not difficult to comprehend. Most of the schools in our area require students to read just one or two books, and many of them select contemporary novels to keep students interested and engaged. As one of my favorite clients says, students don’t care about dead White Russian guys; they want to read something relevant and relatable. And the schools here are giving them that option, which is awesome….yet they still don’t do summer reading in the summer.

I’ve been hanging out on the bookfloor to help this week, and I’ve had several high school students approach me and ask not for the book but for the SparkNotes to the book. As in, they’re not even going to bother trying to read The Scarlet Letter, they’re just going to read the SparkNotes, as if their teachers don’t know exactly what those say. Riiiiiiight.

The other trend is to ask us to find several of the books they have to choose from and to then select the one with the fewest pages. This is often Of Mice and Men, which is very short and easy to read, and they still want the SparkNotes for it. I’m like, hellooooo, the SparkNotes are almost as long as the book. What part of this don’t you understand? What’s worse is when the parents come in to pick up their kids’ summer reading (even though it’s no longer summer and they are now complicit in their child’s failure) and ask us to select the shortest book. That’s a great message to send. You have to pass a test to drive a car but not to have children…..something is wrong with these people, and I just don’t understand. Shouldn’t you want your kid to read books?

I do have to say, though, that for every parent like this, we also see several good parents who encourage their kids to pick up more than the required number of books and to select the ones that really appeal to them. It’s reassuring, but not enough to make up for the people who are teaching their children to be lazy, irresponsible, and to do just enough to get by.

Issue #2: Do Your Homework

If you are a teacher, and you are planning to send 75 of your students over to buy their own copies of Crime and Punishment (even though 85% of them will say they’re looking for Pride and Prejudice), you might want to consider giving us a little advance notice. Because unless you’re teaching the latest Stephenie Meyer book (and if you are, then we really need to talk), we don’t have 75 copies just lying around. If you’re assigning the same book you’ve been teaching from for the last fifteen years, you might want to check and make sure it’s still in print because when your students’ parents appear in our store wondering why they can’t find it anywhere and the only used copy online costs $99, you’re going to get a snarky email from me, The Book Lady, informing you that it might be time to update your curriculum. And you’re not going to like it.

If you’re a student coming in to buy a book that’s required for class, bring your syllabus, or at least write down the title and author of the book. When you don’t, it turns into a total debacle. Remember the MLA/Emily misunderstanding from last week? If your teacher tells you that you need to pick a book that meets certain criteria, write those down or ask your teacher to recommend a few titles, or do both. Standing in the bookstore on the verge of tears and just hoping you’ll find the right book isn’t going to get the job done. There’s no crying in bookselling….and I do this job because I DIDN’T want to be a therapist.

Issue #3: Learn to Read

Perhaps the greatest irony of working in a bookstore is realizing that even bookstore customers don’t read. They don’t read the sign above the customer service desk that says “Customer Service” and not “Pay Here,” then they get mad at us when, during the holidays, they stand in line at the Info desk for twenty minutes only to say, when their turn comes, “I’m ready to pay for these” and be told they need to go to the cash wrap…at the other end of the store…where they have actual cash registers. Ditto for the restrooms.

Things that prove our customers don’t really read happen all the time, but my favorite recent example occurred last week in the cafe. We received the ingredients for our fall seasonal drinks a few weeks in advance, and our intrepid cafe manager decided to go ahead and sell those drinks to customers who wanted them. She uses a small whiteboard to advertise weekly specials, so she wrote “Ask us about our super secret latte” and drew a nice, large picture of a PUMPKIN. Underneath the picture, she wrote “We’ll give you a hint…it smells like PUMPKIN SPICE.” A woman and her teenaged daughter walked up, read the sign, and then asked Lauren, “So, what’s the super secret latte?”

Seriously.

That’s all the excitement in Book Lady land for now….back to work and later to Bridge of Sighs, which I’m hoping to finish this weekend. If you’re looking for something to do, visit the Book Blogger Appreciation Week voting booth and support your favorite blogs. The Book Lady’s Blog is up for Funniest/Most Humorous!

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